Digital Transformation: paradigm shift

The synopsis of the book “The technological tsunami and how to surf it!” By Ángel Bonet (Chief Sales & Marketing Officer of Minsait), says:

“After the industrial revolution, the technological revolution has arrived. Disruptive technologies such as the internet of things, robotics, artificial intelligence, mobile connectivity, clouding, autonomous vehicles, biotechnology, nanotechnology and 3D printing have already entered our lives: in our homes, businesses, jobs, relationships... Never in recent history, have we experienced a transformation of society and the economy with such an impact and in such a short time. The digital, social and technological transformation has come to change the entire productive system, consumption habits, training and consequently all businesses and sectors.

Managing a company only in economic terms, is the anteroom of failure, in this new environment, the new exponential technologies and the impact of our value chain in society, will become strategic axes of our viability as entrepreneurs, entrepreneurs and executives.

And it's just the beginning. This authentic technological tsunami will change everything in the coming years. Are you ready to surf it or will you let it drag you?”

In this synopsis, we talk about the paradigm shift in which we are immersed. The fourth industrial revolution (Industry 4.0), is already an unstoppable reality, which grows at a dizzying pace and promises to generate disruptions and radical changes in many of the processes, products and business models as we know them today.

Digitalization is transforming society, empowering people against companies.

Digital Transformation is making new business models more successful based on obtaining data and transforming it into information through technology to make them profitable. And in this race, technology companies (Apple, Google, Microsoft, Facebook, Amazon, Netflix, ...) take the lead. In addition, they not only focus on the technology sector, but they are expanding their products and services to all types of sectors, threatening the traditional players of any sector.

"Information is the oil of the 21st century, and analytics is the combustion engine”

Peter Sondergaard, Gartner VP

Thus, the evolution of the stock market value of companies is a reflection of innovation and adaptation to change. As can be seen in the image below, the most valuable sectors have changed since the first industrial revolution.We have passed from the domain of the industrial sectors, whose raw materials were natural resources (coal, steel, oil, ...) to an overwhelming leadership of the technological sector, whose raw material is data.

As Rosa García, president of Siemens Spain says in the book "Digitize or disappear: keys to transform and compete in the new era", by Adolfo Ramírez, deputy general director of Banco Santander; "Digitalization is the equivalent today of what the discovery of the wheel meant thousands of years before Christ."

All the companies that are provoking the digital transformation of their sectors have two characteristics in common:

1. Data-Driven (business management approach based on strategic decisions backed by data).

2. Customer-Centric (exploit customer data to generate a differential value).

Thus, it is necessary to stop to observe this new scenario, full of opportunities, that provides the Digital Transformation of any sector to learn and make decisions that help us not Become obsolete In order to manage this process, there are a multitude of tools and technologies that are used to "exploit the data", that is, to collect data and provide them with an intelligence that makes that data become relevant and valuable information.

Antonio Miranda, project manager at EOI, in its book "Big Intelligence: new Big Data capabilities for strategic surveillance systems and competitive intelligence", exposes some technologies, disciplines and areas of knowledge to carry out a methodology that allows to observe, learn and make data-driven decisions and customer-centric.